This is a guest post by Suzie Cheel.
I was telling Connie about how I am developing my brand Suzie Cheel and planning my Web TV. She suggested I write a post for her with title "Reinventing Myself". I agreed. Then as I thought about what I was going to write, I had to stop and ask myself the question? “So am I reinventing myself or just rebranding?”
"Reinventing" for me means taking something that was there and giving it a whole new focus.
My dictionary tells me the word "invent" comes from the Latin for to come upon or to find. So I understand "reinventing" as meaning literally "finding again", and I think we all understand it has the idea of a completely fresh start, a new way of expressing something - in this case a new way of expressing or manifesting ourselves.
So yes. I am reinventing myself and focusing on and expanding something that was already there. I'm excited about this and I feel it's like the planets are now much more in alignment.
At the time of another reinvention in my life, twenty or so years ago, I wrote and illustrated Emergings – a meditation on the emotions of change.
This latest Suzie reinvention in 2010 sees the publishing of that book on Amazon. That will be in July this year, along with a video and new products.
What brought this latest reinvention on? Well, it's been a gradual process, but I had a big wakeup call a while ago, reading Gary Vaynerchuk's book Crush It! What Gary had to say spurred me on to focus on what is really important for me, what I am passionate about and how that relates to my journey.
“Learn to navigate the digital waters of social marketing to build a business and promote a personal brand based around what you love most, and you will only be limited by how far you want to sail”. - page 14
I looked at all aspects of my life, including where I put my energies in my online business. I recognised it's about the chi, the flow, the feng shui, and I recognised that at that time I wasn't in the flow. I was doing some of what I loved, but realizing that I could combine my passion for social media, building community and inspiring and teaching others to do the same opened my world.
That's the reinvention. Taking what is there, all that I've learned along the way and bringing it together with a fresh focus that will drive my business. With the brand Suzie Cheel. So the reinvention gives meaning to the rebranding.
My immediate goal is to establish my Suzie Cheel site with quality content with an emphasis on video. I have joined Dr. Jeanette Cates in her 30 day blog challenge, as I know that besides keeping me focused I will be part of a community who are following their passions and I will build my brand more quickly.
Suzie Cheel is launching her new WebTV at SuzieCheel.com. Suzie'spassion is to make a difference by inspiring & empowering people to live abundantly, embracing change to dream bigger dreams. Suzie will help you navigate and learn how to use social media to share your passion & message with the world. Follow Suzie on Twitter.